Google Search Operator

Useful search operator for SEO

If you’re like most of us, you use Google almost daily as a search tool. But Google is capable of so much more than simple search. You’d be surprised at what Google can do to make your work life more productive and easier on any number of levels.

If you incorporate these shortcuts into a Google search session, you’ll both save time and minimize frustration. Imagine how much easier it would be to quickly locate a great marketing plan relevant to your industry if you knew how to specifically zero in just on Word documents that have the phrase “marketing plan” in the document title.

Google has various commands for the search box to restrict your results or to otherwise shortcut the process of accessing the information you want. Here’s my Top 20 list, plus one more thrown in for good measure.

Operator	Format Example Description	Description
filetype:	marketing plan filetype:doc	Restrict search results by file type extension
site:	google site:sec.gov	Search within a site or domain
inurl:	inurl:marketing	Search for a word or phrase within the URL
allinurl:	allinurl: marketing plan	Search for multiple words within the URL
intitle:	intitle:“marketing plan”	Search for a word or phrase within the page title
allintitle:	allintitle: marketing plan	Search for multiple words within the page title
inanchor:	inanchor:“marketing plan”	Search for a word or phrase within anchor text
allinanchor:	allinanchor: marketing plan	Search for multiple words within anchor text
date:	marketing plan date:3	Restrict search results to pages added/updated in last X months
related:	related:www.abc.com/abc.html	Display pages of similar content
info:	info:www.abc.com/abc.html	Display info about a page
link:	link:www.abc.com/abc.html	Display pages that link to the specified page
cache:	cache:www.abc.com/abc.html	Display Google’s cached version of a page
define:	define:viral marketing	Display stock quote and financial info for a specified ticker symbol
stocks:	stocks:aapl	Display a phone directory listing
phonebook:	phonebook: some company, anywhere, wi	Display a residential phone directory listing
rphonebook:	rphonebook: john smith, anywhere, wi	Display a business phone directory listing
bphonebook:	bphonebook: some company, anywhere, wi	Display location and map of an area code
{area code}	212	Display a street map for a specified location
{street address}	123 main, chicago, il chicago, il chicago, etc	Do a calculation or measurement conversion

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