Tuesday, 25 March 2014

Google Search Operator

Useful search operator for SEO


If you’re like most of us, you use Google almost daily as a search tool. But Google is capable of so much more than simple search. You’d be surprised at what Google can do to make your work life more productive and easier on any number of levels.

If you incorporate these shortcuts into a Google search session, you’ll both save time and minimize frustration. Imagine how much easier it would be to quickly locate a great marketing plan relevant to your industry if you knew how to specifically zero in just on Word documents that have the phrase “marketing plan” in the document title.

Google has various commands for the search box to restrict your results or to otherwise shortcut the process of accessing the information you want. Here’s my Top 20 list, plus one more thrown in for good measure.


Operator  
Format Example Description

Description

filetype:

marketing plan filetype:doc

Restrict search results by file type extension

site:

google site:sec.gov

Search within a site or domain

inurl:

inurl:marketing

Search for a word or phrase within the URL

allinurl:

allinurl: marketing plan

Search for multiple words within the URL

intitle:

intitle:“marketing plan”

Search for a word or phrase within the page title

allintitle:

allintitle: marketing plan
Search for multiple words within the page title

inanchor:

inanchor:“marketing plan”
Search for a word or phrase within anchor text

allinanchor:

allinanchor: marketing plan
Search for multiple words within anchor text

date:

marketing plan date:3
Restrict search results to pages added/updated in last X months

related:

related:www.abc.com/abc.html
Display pages of similar content

info:

info:www.abc.com/abc.html
Display info about a page

link:

link:www.abc.com/abc.html
Display pages that link to the specified page

cache:

cache:www.abc.com/abc.html
Display Google’s cached version of a page

define:

define:viral marketing
Display stock quote and financial info for a specified ticker symbol

stocks:

stocks:aapl
Display a phone directory listing

phonebook:

phonebook: some company, anywhere, wi
Display a residential phone directory listing

rphonebook:

rphonebook: john smith, anywhere, wi
Display a business phone directory listing

bphonebook:

bphonebook: some company, anywhere, wi
Display location and map of an area code

{area code}

212
Display a street map for a specified location

{street address}
123 main, chicago, il
chicago, il
chicago, etc
Do a calculation or measurement conversion
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